Ab Meri Baari is a nation-wide initiative to create normative change and drive social accountability through communications and advocacy. The objective is an increase in the efficacy and agency of adolescents, especially girls (between 10 to 19 years of age) and impact their decision making and understanding on education, sexual and reproductive health and early marriage.
Launched in April 2019, the campaign has engaged with adolescents through various channels in Jharkhand and Rajasthan to raise awareness and amplify their voice. Staring with a film launch around the importance of voting for adolescents, followed by empowering adolescents to raise accountability through social audit tool and finally amplifying the recommendations through a bus journey, the journey has continued to evolve and empower the adolescents of the country.
OUTCOMES
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Reach and inspire 20 million adolescents in a period of three years through the Ab Meri Baari campaign
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Boosting the knowledge and awareness of girl champions and bringing subsequent change in aspirations, behaviour and social capital
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300 adolescent champions raised awareness on a range of issues- health, education, nutrition, sexual and reproductive health
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Influence government to improve implementation of adolescent focused policies based on insights received from the girls
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“While conducting interviews for the score cards, we got the opportunity to interact with government officials and front line health workers who ensure the delivery of adolescent focused programs and schemes. It allowed us to understand their point of view and provide them recommendations for improvement of service delivery through collective action.” - Kumari Kruti, a girl champion from Simdega |
"The 'Ab Meri Baari' bus journey and program will provide adolescents in Uttar Pradesh a platform to discuss their experiences, challenges and solutions around priorities like Sexual and Reproductive Health Rights, Nutrition, Teenage Pregnancy, Child Marriage, among others. I hope young girls in Uttar Pradesh continue to play an active role in bringing about change for the better." - Smt. Sanyukta Bhatia, Mayor of Lucknow |
"We are glad to be part of Ab Meri Baari, a girls-led movement that focuses on voices and challenges of adolescents. Through the scorecard exercise, the girls have been able to play an active role in their own wellbeing and growth. We hope the girls continue the momentum and can work on their recommendations with government representatives." - Dr. Nilima Agrawal, Senior Program Officer – Magic Bus, Rajasthan |
PATHWAYS
SURVEYS300 girl champions across Rajasthan and Jharkhand conducted a survey to assess the service delivery of adolescent focused government schemes and polices across education, safety, sexual and reproductive health.
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KISHORE SAMOOHGirl champions created task forces comprising of adolescent boys and girls to facilitate a diverse range of activities and discussions to drive awareness on adolescent-related issues.
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LETTERSAdolescents wrote letters to their elected representatives explaining how their schools and communities can be improved to provide better adolescent focused services.
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GOVERNMENT RELATIONSRecognising the powerful role of social change agents that girl champions are, they participated in some of the official meetings.
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EVENTSGirl champions hosted events to promote values of openness, equity, privacy, and diversity amongst adolescents and encouraged them to raise awareness and demand their rights.
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MEDIAGirl Champions and other adolescents used the Gram Vaani IVRS number to drive awareness and engagement amongst adolescents on Government scheme and services meant for them.
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OUR IMPACT
300
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3 States
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23 Lakh
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50+ NGOs
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#ABMERIBAARI IN THE NEWS
270 MEDIA MENTIONS | 14.5+ CRORE OUTREACH
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3 March 2020 | Makers India
Dasra Philanthropy Week 2020 Shows Girl Champions Can Accelerate India’s Ranking in SDG Index |