Girls-led movement for adolescent empowerment
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  • OUR JOURNEY
    • 2019 >
      • Phase I: Film
      • Phase II: Accountability >
        • Gram Vaani
      • Phase III: Bus Tour >
        • Jharkhand
        • Uttar Pradesh
        • Rajasthan
    • 2020 >
      • Phase I: COVID-19
    • 2021 >
      • Youth Engagement
      • SRHR Awareness
      • Digital Interventions
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With its launch anchored to the 2019 General Elections, the ‘Ab Meri Baari’ campaign interacted with adolescents through multiple channels in Rajasthan and Jharkhand, to raise awareness on voting and civic engagement.
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With the objective of creating normative change, driving social accountability, and increasing the efficacy and agency of adolescents, close to 300 Girl Champions were trained to design and conduct a social audit to assess efforts by their local governments in the areas of education, sexual and reproductive health, nutrition and safety. 


​In its current phase, the Girl Champions presented a Charter of Recommendations with observations from their social audits through a Bus Tour across Rajasthan, Uttar Pradesh and Jharkhand.

OUTCOMES

  • Reach and inspire ​20 million adolescents in a period of three years through the Ab Meri Baari campaign 
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  • Boosting the knowledge and awareness of girl champions and bringing subsequent change in aspirations, behaviour and social capital​
  • 300 adolescent champions raised awareness on a range of issues- health, education, nutrition, sexual and reproductive health

  •  Influence government to improve implementation of adolescent focused policies based on insights received from the girls

PATHWAYS

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SURVEYS

300 girl champions across Rajasthan and Jharkhand conducted a survey to assess the service delivery of adolescent focused government schemes and polices across education, safety, sexual and reproductive health. 
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KISHORE SAMOOH 

Girl champions created task forces comprising of adolescent boys and girls to facilitate a diverse range of activities and discussions to drive awareness on adolescent-related issues.
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LETTERS

Adolescents wrote letters to their elected representatives explaining how their schools and communities can be improved to provide better adolescent focused services. 
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GOVERNMENT RELATIONS

Recognising the powerful role of social change agents that girl champions are, they participated in some of the official meetings. 
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EVENTS

Girl champions hosted events to promote values of openness, equity, privacy, and diversity amongst adolescents and encouraged them to raise awareness and demand their rights.
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MEDIA 

Girl Champions and other adolescents used the Gram Vaani IVRS number to drive awareness and engagement amongst adolescents on Government scheme and services meant for them. 

#AbMeriBaari 

Contact Us

For media queries, partnerships or any other information, email:  abmeribaari@dasra.org 
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  • Home
  • OUR JOURNEY
    • 2019 >
      • Phase I: Film
      • Phase II: Accountability >
        • Gram Vaani
      • Phase III: Bus Tour >
        • Jharkhand
        • Uttar Pradesh
        • Rajasthan
    • 2020 >
      • Phase I: COVID-19
    • 2021 >
      • Youth Engagement
      • SRHR Awareness
      • Digital Interventions
  • MEDIA
  • RESOURCES