Ab Meri Baari is a nation-wide initiative to create normative change and drive social accountability through communications and advocacy.
The objective is an increase in the efficacy and agency of adolescents, especially girls (between 10 to 19 years of age) and impact their decision making and understanding on education, sexual and reproductive health and early marriage.
“While conducting interviews for the score cards, we got the opportunity to interact with government officials and front line health workers who ensure the delivery of adolescent focused programs and schemes. It allowed us to understand their point of view and provide them recommendations for improvement of service delivery through collective action.”
- Kumari Kruti, a girl champion from Simdega
- Kumari Kruti, a girl champion from Simdega
OUR IMPACT
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APRIL 2019
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SEPTEMBER 2019
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“The information and data which has come out of Ab Meri Baari initiative is a huge learning for us. We will try that the gaps identified by the girl champions are filled and immediate action is taken on the same. I am happy that the officials from community services and other departments are also here. On the basis of the feedback given by you, we will try to change the outlines of our programs and make the necessary additions.”
- Nitin Kulkarni, Secretary of Department of Health and Family Welfare, Government of Jharkhand
- Nitin Kulkarni, Secretary of Department of Health and Family Welfare, Government of Jharkhand
ABOUT AB MERI BAARI
Ab Meri Baari is an initiative by the 10to19 Dasra Adolescents Collaborative executed with 16+ partner organisations in the two states of Rajasthan and Jharkhand, amplified nationally.
The overarching goal of the campaign in the next 3-5 years is to increase the efficacy and agency of girls (between the age group of 10-19 years), to strengthen and impact their decision making and understanding on education, sexual and reproductive health and early marriage.
The campaign was executed in 3 phases in 2019:
- Phase 1: Creating National momentum around adolescent issues
- Phase 2: Empowering adolescents to demand accountability on their rights
- Phase 3: Amplifying recommendations by Girl Champions through a bus journey
"We are glad to be part of Ab Meri Baari, a girls-led movement that focuses on voices and challenges of adolescents. Through the scorecard exercise, the girls have been able to play an active role in their own wellbeing and growth. We hope the girls continue the momentum and can work on their recommendations with government representatives."
- Dr. Nilima Agrawal, Senior Program Officer – Magic Bus, Rajasthan
- Dr. Nilima Agrawal, Senior Program Officer – Magic Bus, Rajasthan
#ABMERIBAARI IN THE NEWS
240 MEDIA MENTIONS | 14+ CRORE OUTREACH
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4 Oct 2019 | The Hindu
'It's my turn now': Girls Find Their Voice in Jharkhand |
28 Sept 2019 | Times of India
Girls drive in awareness camp |
26 Sept 2019 | India Today
Girls-led Initiative Provides 10 Bold Recommendations for Improved Health and Overall Well-being |
"The 'Ab Meri Baari' bus journey and program will provide adolescents in Uttar Pradesh a platform to discuss their experiences, challenges and solutions around priorities like Sexual and Reproductive Health Rights, Nutrition, Teenage Pregnancy, Child Marriage, among others. I hope young girls in Uttar Pradesh continue to play an active role in bringing about change for the better."
- Smt. Sanyukta Bhatia, Mayor of Lucknow
- Smt. Sanyukta Bhatia, Mayor of Lucknow