Ab Meri Baari is a nation-wide campaign to create normative change and drive strategic engagement by providing adolescents and youth with a platform to support and amplify their voices.
The objective of the campaign is to bring about an increase in the efficacy and agency of adolescents, especially girls (between 10 to 19 years of age) and impact their decision making and understanding on education, sexual and reproductive health and early marriage.
OUR REACH
26M people
reached via social media |
1000+ youth engaged directly
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270+ mentions published in media
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100+ partners engaged for impact
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GOALS
Reach and inspire 20 million adolescents across the country over a period of three years through the Ab Meri Baari nation-wide campaign
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Create a cohort of young people to raise awareness and enable behaviour change on a range of issues around health, education, nutrition, SRHR & Covid-19
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Dialogue with civil society, media & community gatekeepers to build a cohesive narrative around Covid-19 & adolescent needs
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Partner with the government to improve implementation of adolescent-focused policies based on insights received from adolescents
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OUR PLAYLIST
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STAKEHOLDER ENGAGEMENT PATHWAYS
ADOLESCENT ACTION Mobilise young people through capacity building and skill building to demand their rights & services
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DIGITAL INTERVENTIONSLeverage online platforms to amplify adolescent voices and engage with them on issues that matter to them
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COMMUNITY ENGAGEMENTEngage with stakeholders in the ecosystem around adolescents and youth to encourage positive actions
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MEDIA SENSITISATION Sensitise the media about adolescent issues and encourage deeper dialogue for informed decision making
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GOVERNMENT ENGAGEMENT Engage with key government bodies to ensure young voices reach the policy makers for highest impact
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EVENTS & PLATFORMSConvene events and discussions to provide stakeholders with a platform to listen to and learn from each other
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#ABMERIBAARI IN THE NEWS
332 MEDIA MENTIONS | 35+ CRORE OUTREACH
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At the 10to19 Dasra Adolescents Collaborative, we believe ourselves to be a
learning initiative and are always looking for feedback from our stakeholder.
If you have any suggestions for us, please reach out to us at 10to19community@dasra.org
learning initiative and are always looking for feedback from our stakeholder.
If you have any suggestions for us, please reach out to us at 10to19community@dasra.org